EBay Inc. is developing a search system to help users find products on its online marketplace and a new fraud-protection program for its PayPal Inc. online payment unit, company President and CEO Meg Whitman said Wednesday.

The new product-search system, called Magellan, is being tested now and is the company’s “next-generation search capability,” Whitman said during a conference call for eBay’s second-quarter financial results.

“Finding is incredibly important on eBay,” she said. “The more effective we can make finding, the higher the [sales] conversion rates, and the more robust the marketplace is for buyers and sellers.”

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