=== 2. How Can You Alter PLC Articles? ===

Submitting articles to public article directories along with your resource box is a great way to generate traffic to your web-sites. However, many directories don’t allow you to submit duplicate content - ie, you have to submit your own unique article. Therefore, when submitting an article that you obtained from a private label content resource, it’s advisable to first alter the article before submission. Here are a few tips in that regard…

(a) Change the title of the article. If you are using keyword-optimized articles, make sure you keep the keyword in the title - but be creative about the words that surround it. So if your article is based on the keyword “Mongolian Guinea Pig”, your title might be “Where to Find the Mongolian Guinea Pig” or “Taking Care of Your Mongolian Guinea Pig” and so on.

(b) Change the opening paragraph. All you need to do (usually) is make sure that your keyword appears once. Take a look at the rest of the paragraph. How can you say the same thing in a different way? Look for synonyms - using your thesaurus - or alter the tone. Perhaps you can adopt a more casual approach (this might work better for your readership anyway). You might prefer write a different introduction altogether.

(c) Work through the article. Add a sentence here; subtract one there. Present the facts in a different order. Expand by adding some new points. Break a long article into two shorter articles. (If you do this, make sure each article seems complete in itself.)

(d) Rewrite the ending. When you do this, think about what you want the reader to do. Is this a good place to put your own affiliate link, or write a lead-in to your own product or services?